Top 7 SEM Products to Achieve Greater Results
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Are you ready to take your digital marketing skills in a new and exhilarating direction? Do you have the knowledge of search engine results pages (SERP) to bring a company’s web page to the top of search engines like Google, Yahoo, and Bing? Perhaps a career in search engine marketing is right for you.
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In today’s world people are seeking out information, and if you know how to get what they need in front of them when they are looking for it, that is a very special and potentially lucrative skill.
Search Engine Marketing (SEM)
Search engine marketing is the practice of business marketing using paid advertisements that appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Keywords: The Foundation of SEM
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results.
Google Ads
Google Ads (formerly AdWords) is Google’s pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Bing Ads
Bing Ads is Microsoft’s search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo!
Marin Software
Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software.
Google Marketing Platform
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns
Acquisio
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display.
SE Ranking
SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.
Wordstream Advisor
Word stream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance “grading” an Addwords campaign, beyond which, Word stream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,etc..