Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing Syllabus
Module 1:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Social Media Advertising
- Email Marketing
- Marketing Automation
- Analytics
- Integrated Digital Marketing
Module 2:
- Mobile marketing
- Twitter analytics & goal setting
- Instagram for business
- Headlines & tailgates
- Building a social media editorial calendar
- Creating a brand style guide
- Content marketing
- Engagement on social media
- LinkedIn profile setup
- Brand & product naming
- Email marketing
Module 3:
- Paid Marketing (SEM)
- How does PPC advertising work?
- Different Types of Campaigns
- Ad Writing Techniques
- Bid Management Plan
- Landing Page Optimization
Module 4:
- SEO (Search Engine Optimization)
- How do Search Engines work?
- On-page Best Practices
- Technical SEO
- SEO Strategies
- Link Building
- Web Analytics
Module 5:
- Content Marketing
- What is Content Marketing?
- Why is content marketing important for business?
- Types of content
- Content Marketing Strategy
Module 6:
- Affiliate Marketing
- What is affiliate marketing?
- How does affiliate marketing work?
- Reasons to become an affiliate marketer
- How to become a successful affiliate marketer?
- Types of affiliate marketing channels
Module 7:
- Email Marketing
- What is email marketing?
- Benefits of email marketing
- How to do email marketing?
- How to increase your user base?
- Ways To Improve Open Rate & CTR
Module 8:
- Mobile App Marketing
- What is mobile app marketing?
- Importance of mobile app marketing
- Mobile app marketing vs. Mobile marketing
- List of mobile app metrics
- Mobile app marketing strategies
- What is a Digital Marketing Campaign?
Module 9:
- Design Customer Personals
- Outline your marketing goals and the tools you will need to accomplish them
- Analyze the existing digital marketing channels and assets
- Analyze and plan your earned media strategy
Module 10:
- SEO Manager
- PPC Manager
- Content Marketing Manager
- Social Media Manager
- Affiliate Marketing Manager
Module 11:
- What people want to know more about Digital Marketing
- Traditional Marketing vs. Digital Marketing
- Does Digital Marketing work for all businesses?
- What is the role of Digital Marketing in a company?
- Boost web traffic
- Lead generation
- Attribution modeling
- Digital Marketing Misconceptions
- How long will it take to see the results?
- What type of Digital Content should I create?
- Boost web traffic
- Lead generation
Module 12:
- B2B companies
- B2C companies
- List of Digital Marketing Channels
- Google Search Engine Marketing Case Study Analysis
- Social Media Strategies for Online Shopping Cart
- Facebook Analytics For Targeted Marketing
- Conclusion
What will you learn from Digital Marketing Training?
Get trained with Digital Marketing experts
Hired faculties with years of experience in Digital Marketing, which is quite helpful to learn course content effectively. You can gain experienced knowledge of your Digital Marketing training courses.
Digital Marketing course completion certificate
On completion of this Digital Marketing Training in Dindigul, we will provide the prestigious Digital Marketing course certificate.
Career Support
Don’t hesitate to ask your doubts after the training program. Feel free to contact us to clarify your doubts on Web Development. Our experts will guide you for your growth in Development.
On Completion of the Course
- Training on LIVE Projects
- Online Examination
- Course Completion Certificate
- Job Placement Offers
- Internship Program & Certificate
