• Digital Marketing Training (SEM)
    Strategies Focused on increasing
    The Reach & Visibility of Your Business

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).Search Engine Marketing is also alternately referred to as paid search or pay per click (PPC).

Search Engine Marketing (SEM) Syllabus

Module 1:

  • Pay-per-click
  • Cost per impression
  • Search analytics
  • Web analytics
  • Ad blocking
  • Contextual advertising
  • Behavioral targeting
  • Cost per action
  • Revenue sharing

Module 2:

  • Cost-per-click (CPC)
  • Flat-rate PPC
  • comparison shopping engines
  • Bid-based PPC
  • Contextual ads
  • Conversion rate (CR)

Module 3:

  • Paid Marketing (SEM)
  • How does PPC advertising work?
  • Different Types of Campaigns
  • Ad Writing Techniques
  • Bid Management Plan
  • Landing Page Optimization

Module 4:

  • Cost per impression
  • Pageview
  • Data collection
  • Web traffic
  • Accuracy
  • Market conditionsg
  • Adwords

Module 5:

  • Web analytics technologies
  • Web analytics data sources
  • Web server log file analysis
  • Page tagging
  • Geolocation of visitors

Module 6:

  • Click analytics
  • Customer lifecycle analytics
  • How does affiliate marketing work?
  • Secure analytics (metering) methods
  • Performance indicators
  • Web analytics technologies
















































Module 7:

  • Off-site web analytics
  • On-site web analytics
  • Marketing campaign's
  • Google Analytics
  • web analytics software
  • page tagging

Module 8:

  • Web analytics data sources
  • Web server log file analysis
  • Web proxie
  • Geolocation of visitors
  • Click analytics
  • Customer lifecycle analytics
  • Packet sniffing

Module 9:

  • On-site web analytics
  • Bounce Rate
  • Click path
  • Hit

Module 10:

  • Visitor / Unique Visitor / Unique User
  • Visit / Session
  • Active Time / Engagement Time
  • Average Page Depth / Page Views per Average Session
  • Click
  • Event

Module 11:

  • Exit Rate / % Exit
  • First Visit / First Session
  • Frequency / Session per Unique
  • Impression
  • New Visito
  • Page Time Viewed / Page Visibility Time / Page View

Module 12:

  • Repeat Visitor
  • Return Visito
  • Session Duration / Visit Duration
  • Single Page Visit / Singleton
  • Site Overlay
  • Click-through Rate

What will you learn from SEM Training?

Get trained with SEM experts

Hired faculties with years of experience in SEM, which is quite helpful to learn course content effectively. You can gain experienced knowledge of your SEM training courses.

SEM course completion certificate

On completion of this SEM Training we will provide the prestigious SEM course certificate.

Career Support

Don’t hesitate to ask your doubts after the training program. Feel free to contact us to clarify your doubts on Web Development. Our experts will guide you for your growth in Development.

On Completion of the Course

  1. Training on LIVE Projects
  2. Online Examination
  3. Course Completion Certificate
  4. Job Placement Offers
  5. Internship Program & Certificate

Join Career Lines Fast Track Professional Training course & Get your Dream Job in just 45 Days!

Trained by Experts & Working Professionals.
Enquire Now


Student's Testimonials




Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue