What is Email Marketing
Email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more! Email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!
It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
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Why is email marketing essential?
- It shows a high Return of investment
- It’s an active channel to acquire new customers
- It’s easily integrated with other communication channels
- It helps your Search engine optimization
Benefits of email marketing
- Unrivalled return on investment
- Low costs
- Reach an already engaged audience
- Boost sales
- Stronger customer relationships
- Optimize your time and budget
- Increased traffic to your website
- Instant impact
How do you start an email marketing campaign?
- Choose your mailing list.
- Create your email based on an available template or make your own.
- Check campaign settings and tracking.
- Send a test email.
Email marketing campaign is to gather an email list. There are countless ways to build your email list, but a good place to start is to embed an email registration form on your website. This way you can leverage your existing website visitors and offer them special information or discounts in exchange for their email address.
Types of Email campaigns
These emails are automated and based on users’ behavior or their stage in the customers’ lifecycle: welcome emails, anniversary emails, abandoned cart emails, transactional emails, and re-engagement emails.
Business-as-usual emails (BAU)
These emails make up the primary dialogue with your audience. These are promotional emails with special offers, sales, discounts, educational information, or announcements.
What should be the email content?
Once you have a solid email list, it’s time to start planning your emails. There is a vast range of content you can include in your emails and unique formatting options to choose from. Email marketing is much more customizable than other forms of advertising, so the sky’s the limit!
Some examples of content you can include on your emails are links to articles on your website, loyalty rewards for subscribers, customer testimonials, information about new promotions or sales, and announcements about new items or services. Emails can also be used to simply remind people who have expressed interest in your company that you exist!