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What are biggest digital marketing trends for 2020? More as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online.
Here are seven key digital marketing trends that you should consider investing your time and resources in to succeed in 2020.
Interactive Content Takes Off
In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes and polls are just a few examples of interactive content.
The reason interactive content will be one of 2020’s top marketing trends is because this level of interactivity in retail is new and original take for instance, a shoppable Free People ad on Instagram. When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website
Micro-Moments Go Mainstream
Micro-moments are moments when we turn to a device often a smartphone to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go
The rise of micro-moments means that marketers must rethink the linear buyer’s journey that follows a set path: awareness, consideration and decision. Today, the customer journey is becoming more of a whirling funnel wherein people think, see or talk about something and then want to learn about it, watch it or buy it, all at an instant
Social Media Stories Become a Marketing Mainstay
First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.
Since these types of stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).
There are several benefits to using social media stories including:
- Increased brand awareness
- Constant engagement with followers
- Cost-effective ad solution
- Increased traffic to your web page
- Opportunity to reach younger audiences