What is SMM?
Social Media Marketing refers to the process of gaining traffic or attention through social media sites. SMM is a form of internet marketing that involves creating and sharing content on social media marketing in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
Why SMM is Important Today?
Social media marketing helps to validate your brand. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.
Why We Use SMM?
We are using Social Media Marketing (SMM) to grow our business as well as brand awareness and loyalty on social media network by following activities:
Run targeted ads with real-time results
- Share content faster and easier to extend your brand reach
- Engage with customers
- Build Relationships and more.
Create Social Ads that Work
Now it’s time to work on your social ads and optimize them to maximize their effectiveness in drawing your targeted customers in. An important element that you should focus on includes:
Use of Graphics
Online marketers agree that including visual elements are important for making their social media marketing more effective. A social ad, no matter how fancy looking it may be, may not be effective in generating responses if there is no clear Call-to-Action (CTA) elements included. A clear CTA lets your targeted audiences understand what clicking on your ad will offer them in terms of value – so they’ll have a clear expectation of what they can get if they do.
Use Proper Text Overlay
Social networks imposed limitations on their ads like the 20% text rule limit imposed on Facebook ads, limiting how much space text can occupy on the image area. You can be creative in how you work your way around this rule like adding text as part of the image itself and other techniques that can pass the Grid tool.
Use Creative Logos and Icons
With limitations like the 20% text rule, advertisers can simply be creative in expressing their messages like including clear taglines which you can integrate with your logos and icons.
Quality of Images
When creating social ads, make sure you use high quality images that can capture the attention of your targeted audiences. Dull, too bright, or images with poor resolution simply will not cut it.
Lastly, you should also try to make your social ads more engaging, leveraging on the fact that many users are accessing social networks by tapping or swiping on their smartphones and tablets. Just including the basic “Tap To View” icon or tab can already be an effective call to action that can generate an active response from your audiences.
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How Social Media Marketing Can Help You Meet Your Marketing Goals
Social media marketing can help with a number of goals, such as
- More inbound traffic
- Improved Search Engine Rankings
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Better Customer satisfaction
- Gain Marketplace insights
- Thought Leadership
- Improving communication and interaction with key audience
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list.
Top 7 SMM Tools to achieve Greater Results
we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our concern. We’ve broken the list down into the 7 categories most important to any business.
- Analytics & Data
- SEO & Blog Content
- Email Automation
- Visual Design
- Landing Pages
- Project Management
- Content Curation